Looking back at an unfortunate incident last month at a Starbucks Starbucks store in Philadelphia, United States , two African-American men went to the store and waited for friends. They wanted to use the toilet but they were rejected because they did not consume it. The store manager immediately warned and accused them of being "illegal." Invaders, the two were innocently taken by the captain, once again inciting the US's long-standing and sensitive ethnic issues, and re-creating a brand image. One month later, the official ushered in a new policy.

Recently, the United States Starbucks announced : " Any customers welcome the use of Starbucks space, including: toilets, coffee shops and terraces, regardless of whether they have any spending. " This new "inclusive" policy immediately triggered a hot debate on the Internet. Not only is Starbucks's improvement measures for black events in the past month, it also overturns the traditional business model of the catering industry.

“We want our stores to be the third place.”

In the statement, Starbucks stated: “We hope our store will be the third place to provide guests with a warm and welcoming space that embodies the feelings and relationships among guests.” Over the years, Starbucks has continued to integrate “Third place” into the core of the brand. , Freedom from a single commercial space, creating an informal gathering place outside the home and workplace, providing a good living space.

The most important value concept of "Third Place" is that participants can be free and equal in their dialogue, and establish a neutral social foundation. The parties are no longer purposeful. You do not necessarily need to consume. Space is open and welcome to the public for free. This is one of the reasons why Starbucks has been loved by customers since its inception. Once lost, it also means that guests are lost.

Agree or Disagree?

Starbucks spokesperson Haley Drage concluded by stressing that "this policy will be implemented in all Starbucks stores in the United States." Employees must treat everyone who walks into the store as a "customer," whether or not they have any spending. If a customer's life is threatened, the employee can immediately notify the police to seek proper support and assistance. However, this groundbreaking "inclusive" measure has also seen positive and negative poles.

Starbucks has never released a message of “low consumption” to its guests, but has in turn let customers take the initiative to spend. Perhaps you have encountered a similar situation, worked hard all day, want to take a cup of coffee to sit and rest, but found no seat in the store!

Nowadays, Starbucks pushes new measures, testing the "real" consumption of customers, how to have a quality and friendly environment and challenge the future direction of brand operations. Do you also support the new US Starbucks policy? Let's leave a message and tell us what you think!

Source from https://www.instagram.com/starbucks/