How much Squid Game made since its launch: all the numbers of the series

In a confidential document reviewed by Bloomberg News, Squid Game generated $891.1 million in impact value, Netflix’s proprietary metric describing the measure of a title’s economic contribution based on subscriber viewing. The 9-episode Netflix original series follows debt-laden contestants in a life-or-death competition to win a grand prize of $38.5 million dollars. 🎬
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Following its debut on September 17th, the survival drama has become Netflix’s most-watched series ever, amassing 111 million viewers in its first month. The series, directed by Hwang Dong-hyuk, was surprisingly cost-efficient to make. According to the internal document, figures estimate the show cost Netflix $21.4 million to produce, about $2.4 million per episode. 💵
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The financial markets have warmed to Netflix in recent weeks, largely due to the success of Squid Game. Shares of Netflix are up more than 6% over the last month. The company is due to report its third-quarter earnings today. As always, the key number we'll be watching out is for subscriber growth. This is not financial advice, do your own research before investing! 📈