Formula 1 Grid Girls: A Thing Of The Past
PER ARTICLE: Formula 1 grid girls have been told to leave motor sports, but they're making one last stand on social media.
Just a few days after the Professional Darts Corporation banned its walk-on girls, Formula 1 followed the same path by banning the use of promo models, commonly called grid girls, commencing with the start of the 2018 FIA Formula 1 World Championship season.
The role of grid girls is to conduct promotional tasks on behalf of blue chip sponsors. They wear clothing bearing the name of the sponsor, interact with the crowd, and carry driver name boards on the grid.
In a short statement on the Formula 1 website on Wednesday, commercial operations director Sean Bratches said the custom of using grid girls "does not resonate with [the] brand values [of F1] and clearly is at odds with modern day societal norms."
"We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world," he added.
Now, the women who have been left out of work as a result are fighting back on social media.
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The problem with 'identity politics' and 'group thinking', is that they do not account for individual beliefs. They assume that if you look this way, dress this way, or live in this place, you must think a certain way. I think this is a good example how these ideologies don't work across the wide spectrum that is individualism, and certainly do not make people happier. Obviously there are more serious examples of this issue, but the main point being, never assume that because someone looks like you they in turn will agree with you.
Open for discussion.