EIPlatform: The Future of Esports Marketing
Introduction
As we know, Blockchain and Smart Contracts technologies opens many doors to new decentralized businesses and eliminates the need for expensive third parties. Many new companies are now working on this technology, and large companies are testing it in closed networks to collaborate directly with each other without the need for intermediaries. For that reason, there is a lot of projects that are starting to use this new technology. However, not all of them are worth it. We have to read well what each project is dedicated to, what is its whitepaper, its qualified advisors, etc.
As said, blockchain technology has gained popularity due to the hype about cryptocurrencies which has shaken many startups to launch their own cryptocurrencies even without convincing fundamentals. This trend has emerged because new entrants have been agiler in adopting emerging technologies compared to incumbents who are hampered by legacy systems.
Current market lacks both transparency and efficiency, especially in comparison to stocks and debt securities listed on the stock market. The evaluation of a real estate asset requires in-depth market information that is available only to market agents. This creates asymmetries in the market and leads to inefficiencies. At present, despite all technology advances, security, privacy and ad scamming remain persistent. It is clear that a shift in digital advertising providing untamed potential, as well as the business and technical specifications must be implemented.
So, moving to the today's topic, the esports audience has grown at an amazing rate, ranking among the 5 most watched sports, with an estimated 500 million followers worldwide. However, it is also affected by what has explained above. Therefore, to this day, small beginner teams, beginner streamers, medium sized tournaments and tournaments of local importance do not have access to the budgets of the big brands. In this situation, the brand reaches the target audience with large budgets that do not provide maximum efficiency, and most of the audience does not receive budgets from leading brands. Fortunately, with smart contract technology fraud can be avoided and a clear framework for market interaction can be established. Moreover, the nature of blockchain makes it possible to decentralize and make the whole process more transparent in contrast to the current available outdated means.
For this reason, I want to introduce you Esports Interactive Platform, the first blockchain-based platform that could close this gap by developing a platform, which allows direct interaction between brands and people in the sports sector, providing a fully automated interaction between market participants, excluding intermediary agencies with unreasonably high chain commissions.
Esports Interactive Platform (EIP) (https://eiplatform.io/) is a scalable platform based on blockchain that allows directly connect sponsors, partners, players, fans of esports with substantial benefit and convenience for all parties. The main strategy is to capitalize on this trend and create financial benefits for sports and the business community.
By using blockchain technologies and smart contracts, EIPlatform will connect directly to the company and the target audience, which has mutual benefits for both parties. The EIP is developing a robust platform for decentralized sports that will provide unique content and a target audience in search of exclusive offers from the company. As a result, companies will have direct access to target audiences, while the marketing needs of the sector and sports audiences will have direct access to the marketing budgets of the company. The simplicity of the direct accessibility to the EIP consumer makes marketing more viable from the economic point of view and potentially creates brand communication channels with the company's audience.
Goals
With the idea of capitalizing on this trend and creating financial benefits for sports and the business community, the main objective of Esports Interactive Platform is to optimize the marketing and sales chain by creating direct access to the end customer with unique technological tools and experience in attracting and interacting with the target audience in the sports market.
Benefits
The EIP creates a decentralized system of esports that allows brands and companies to obtain a unique content and an audience concerned about accessing exclusive offers, as well as concerned about the expansion of the platform. As a result, brands will have an unprecedented vision of their target audience, optimize their sponsorship expenses and the public, in turn, will have the opportunity to access the budgets of Brands and Companies.
Combining blocking chain technology and artificial intelligence, the most important benefits that the EIP will provide are:
- Provision of new opportunities for sponsors and partners who will get a vision of the effectiveness of their investments like never before.
- The users will be able to receive goods and exclusive services of financing companies, sponsors and partners.
- Enter the market formed by numerous non-endemic partners, who will be able to take advantage of the unique and effective tool to attract audiences.
How it works
Basically, EIP uses smart contracts for security, transparency and convenience in all transactions. Combined with AI, the platform provides accurate segmentation of consumers to identify and analyze behavior within the esports ecosphere. This allows brands to identify the appropriate marketing channels based on their target market and the campaign's objectives.
For EIP, the association is a keyword. Streamers and players will have the opportunity to promote themselves, earn money with ads and interact with brands without intermediaries. All the parties involved will have to do is register on the platform and immediately begin to reap the rewards in the form of chips. It allows players to make purchases using such tokens, including items for the game, tickets to sports tournaments, team merchandising and promotional products of the brands of investors. Additionally, EMI Tokens are created for the rewards of the loyalty program and all contracts between participants within the EIPlatform ecosystem.
| Without EIP | With EIP |
|---|---|
| Investment in sports marketing is becoming less efficient as the market becomes more fragmented | The EIP blockchain technology will offer many more opportunities for monetization and functionality to all brands, teams, players, content creators, fans and viewers. |
| Small teams, beginners and tournaments of local importance do not have access to the budgets of the largest companies. | Sponsors and partners will have access to advanced data analysis to measure the effectiveness of their investments and identify new opportunities. |
| A large part of the marketing budget of the brands is spent on research, contract administration and various fees of intermediaries and agencies. | Sports fans and spectators will benefit from offers, products and exclusive services of the associated companies. |
| The majority of the esports audience is not directly involved in the development and training of the sports industry. | EIPlatform will simplify entry into the market for non-endemic partners by providing demographic and behavioral data that will allow them to reach their ideal target audience. |
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Bounty program
Going into a little more detail about the airdrop, the project gives the opportunity to earn EMI tokens performing some social media tasks and doing simple steps from the bounty program explained in Bitcointalk Website. Here (https://bitcointalk.org/index.php?topic=3738390) you can access to the link in order to see what are the conditions to become an early EMI contributor and start acquiring tokens. They send your earn tokens within two weeks.
Doesn't that sound interesting? If you are, you can read their whitepaper here (https://eiplatform.io/doc/WhitePaper-Eng.pdf?v6) and you can also stay tuned in their official Telegram group (https://t.me/EIP_ecosystem). I hope you liked the post and soon I'll send you new ones.
Roadmap
| Date | Event |
|---|---|
| Q3 2017 | EIP CONCEPT CREATED. |
| Q4 2017 | EIP GOT CONFIRMED INTEREST FROM LEADING GLOBAL BRANDS. |
| Q1 2018 | SEO |
| Q2 2018 | EIP TO CONDUCT AN ICO. |
| Q3 2018 | DEVELOPMENT OF THE EIPLATFORM. |
| Q4 2018 | DEVELOPMENT OF THE EIP APPS AND INTERFACES. |
| Q1 2019 | FINAL DEVELOPMENT OF THE EIPLATFORM. |
| Q2 2019 | LAUNCH |
| Q3 2019 | GEOGRAPHICAL EXPANSION AND GROWING THE ECOSYSTEM. |
Token details
Token: EMI
Platform: Ethereum
Type: ERC-20
Price in ICO: 1 EMI = 0.1 USD
Total token supply: 748,000,000
Author Details
Telegram username: @clauming
Bitcointalk username: adriaparcerisas
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1870482
Ethereum address: 0xC6AB45541006D53D31E25b41c7d245c5Ad99BF71
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