Sponsors Social Media and Neymar
When Lionel Messi shared his son's photo book on the Instagram account, the followers who paid attention to every detail were attached to the innocent phone in bed. Those who thought that the world's most winning footballer would use the latest model, the most expensive or gold-plated phone, were disappointed. Messi could not afford it? Of course not. The Argentinian, who earned $ 15 million a year on the phone brand, had to use that brand in his daily life, of course, or the stadium had to be the last model Barcelona's sponsor car brand gave him.
Product placement, as well as direct advertising on social media, now also earns millions. Neymar, who earned 22 million euros a year in Barcelona, accepted the offer of Paris Saint Germain, the only reason why it was of course not worth € 37 million per year from the French club. Neymar, who lived in Barcelona in the shadow of Messi, proclaimed his kingdom in Paris. How Does? I do not want to drown the numbers on Sunday, but the new media are not told otherwise. Neymar, who won $ 1.2 million a year in clubs in Brazil when he went to the stage in 2009, is already an icon for brands in South America when he stepped into Spain. When Barcelona gave him 15 million euros a year, Brazilian stars earned 22 million euros from advertisements. At the age of 19, he signed a deal with Nike and extended the contract until 2021, putting 12 million euros a year like Neymar and Ronaldo. Volkswagen, Panasonic, Gillette, Castrol, Beats and Police with a commercial deal with the Barcelona career of Neymar Paris Saint Germain form a much larger opportunity. The numbers disclosed by Blinkfire, which measures the value of a submission according to the number of followers in the social media circles, indicate that the stars of the sporting world, especially Neymar, have now become a holding. Brazilian star, 88.8 million in Instagram, 60 million in Facebook and 37.6 million in Twitter, and of course the number of followers is increasing as I write these lines. It's a fact that Neymar, who shared 74 social media platforms in January, does not advertise in every photo, but if he does, what will he win? That's the crazy figure!
According to the advertising sector, Neymar's total number of followers is 459 thousand Euros for an Instagram or Facebook sharing. Let's go to the edge of the World Cup with a brand and let the calculator know that you are paying for this money when you want to advertise to a publisher in Europe. If you dedicate half of Neymar's monthly shares to these brand promotions, the PSG annual fee can be paid in two months. Moreover, it is not the number one of the Brazilian social media. Cristiano Ronaldo has a total of 300 million followers, 120 million in Instagram. LeBron James is the master of parken, but he is well behind green grass and has a total of 98 million followers. After the transfer, Paris Saint Germain not only sells its products but also the number of followers in social media, Neymar's only chance to earn 50 million euros from advertisements on the Internet channel is that football clubs also need to make contracts that match the new scheme. Of course, the clubs that demand half of the game's image rights or a lower percentage of the contract are right, of course ... after all, the stage is their costume, they are the ones that play the role of the assolist ...
Those who write pants, shirts, watches, headsets, shoes, etc. should keep up with the new media order ... It is not the label price of those products, but these stars are listening to music with that headphone, how many millions it takes to wear that watch ....