Splinterlands proudly announces a partnership with Blockchain Founders Fund

The Splinterlands team is excited to announce a partnership with Blockchain Founders Fund with the aim to accelerate the growth of the game through bringing new business partnerships, sponsorships, and marketing and promotion to increase the size of the player base.

About The Businesses

Splinterlands is a blockchain-based trading card game built on the Steem blockchain. The game recently started issuing its 3rd edition of cards, known as UNTAMED, after a successful Kickstarter campaign. Over 12 million battles have been played, over $1M in cards have been traded between players on the market, and the overall market cap of the cards is at an all-time-high of around $5M. The team also expects to launch a mobile app for the game in the coming weeks.

Blockchain Founders Fund is an international company that works with blockchain businesses to enable their growth through strategy, marketing and partnerships. Notably, they work with organizations such as the United Nations and INSEAD among many leading blockchain companies.

Blockchain Founders Fund is led by Managing Partner Aly Madhavji. He brings a strong FinTech and blockchain background where he was recently named to the "Blockchain 100" top global leaders by Lattice80. He works with fellow Partner Mansoor Madhavji who brings branding expertise along with growth-hack marketing and a product strategy background.

The Partnership

The Splinterlands team is always looking for ways to grow the userbase of the game and the Blockchain Founders Fund team brings an extensive marketing and data analytics background to help Splinterlands identify potential players and opportunities at a granular level. They also come with a strong network which can help Splinterlands establish partnerships with both blockchain-based and traditional companies that have already aggregated large communities.

General Growth Strategies

There are three general areas that we focus on when it comes to growth of the product:

  1. Marketing and Partnerships
  2. Product Development
  3. Tournament Sponsorship

The Splinterlands team strongly believes in the skill set, pre-existing relationships, history of success, and ability of the Blockchain Founders Fund to help us in each of those areas.

We're looking forward to 2020 being the best year yet for the Splinterlands product and community, and we can't wait to welcome all the new players and partners into the ecosystem.


Sounds like some congrats are in order:

  • Obviously we are all excited to see more new users.
  • Once tournaments become a product viable that is fun for all users (not just a small sub-segment) we look forward to a bigger focus on that as well.


  1. How are they going to help with product development? Will they provide programmers? Fund programmers?
  2. There weren't any specifics on marketing... would always love to know what kind you're planning on and how much?
  3. I'm curious what kind of actual partnership this is.
    We scratch their backs they scratch ours sort of thing?
    They get a bunch of money for a service sort of partnership ... aka splinterlands is a client?
    Or is it a part ownership type partnership?

Thanks Jarvie, we're pretty excited!

  1. They have some data science background. We're hoping to incorporate that more into the game.
  2. They have some pretty amazing relationships out there. They can make introductions that we don't have access to. We'll see where those land. But they also have boots on the ground and strategy at the more granular level. Day one announcement isn't the day that we say "hey everything is worked out now and this is how it's gonna be." This is more planning stages, and we'll share developments as they get inked.
  3. Not sure we're making this public at this point. As things develop more maybe this can get clarified.

thanks for the response... well if you're excited I'm happy.
I don't know what it means... but I'm crossing my fingers it does awesome things for the user base.

Good news!
thanks, for sharing this on PYPT Sarge

@pypt #pypt

This is so cool. I saw it promoted on #PYPT.

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Congratulations! I'm looking really forward to a mobile app, that would really open a huge untapped market for Splinter lands!

Ive already been playing exclusively on my phone for 5 months but yes, an app would be better. It glitches alot

Yes, I always have an open tab on my phone... but lately, the sound keeps turning itself back on. I use a desktop version as well, otherwise it doesn't seem to work well with the screen size.

Congratulations on the initiative, the next step is the world championship! :D

Go Splinterlands Go!!
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Wow, thats really nice art work! 👍

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@steemmonsters and @aggroed, This sounds very effective and Strategic Partnership and waiting to hear more on this team.

Good wishes from my side and definitely we are traveling an exciting journey with Steemmonsters Ecosystem. Stay blessed team.

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IRVINE, Calif. and BEND, Ore., Oct. 17, 2019 /PRNewswire/ -- Technology startup InfluenceInk announced today its newest initiative, INK Games™️, a digital and mobile gaming business unit targeting gamers, online users and social influencers. INK Games is launching its platform where users own zip codes and postal codes on a growing, global map. The company is building engaging, digital games that incentivize user sign-ups and reward influencers for their role in building game communities, and users for their ongoing participation. Early participants can purchase zip codes — effectively, digital real estate — and earn rewards based on the users and activities within each postal code as the game world grows. The company expects an exclusive, first zip code drop to go live in Q4 with a limited number of US zip codes available initially, with all zip codes and global postal codes becoming available in subsequent asset drops.
INK Games offers an innovative new model of game building and design which puts users first. According to Chief Executive Officer Robert Towles, "This is particularly important at a time when game companies and development studios are reaping massive profits by leveraging the relationships of their users."
"We believe that users and influencers can — and should — get paid for every person they invite and every in-game activity they are connected to."
"We reward users for on-boarding other users — in perpetuity," Towles remarked. "That's the way it should be."
The company expects to supercharge a user's income earning potential through a mix of proprietary technology and payout modeling. Every user will have a unique referral code embedded in their user profile that can be shared. The company utilizes custom built software to track the reach of the code and pay users accordingly and transparently, for life.
Towles also noted that the company will apply a tracking algorithm that actively searches for user and network connections, effectively supercharging the user's viral reach. These cross-connecting network maps are built as users join. User rewards aren't just limited to direct invitations, either. Their reach and rewards accelerate as whole network connectivity grows.
Recognizing the rise of influencer driven marketing, gaming and social media's dominance in today's digital age, INK Games address the need for a gamified, globally-accessible platform to monetize social reach and create richer, loyalty-enhancing game experiences.
About INK Games
INK Games targets gamers, online users and social influencers. The company is building a first-of-its-kind game platform where users can "buy" territories in the form of postal codes, which represent ownership in the platform's gaming universe. As the company builds games — and launches other game publishers' games on the platform — users will share in the economic activity of users, activities, and assets inside their territories.
The company's aim is to build engaging, digital games that incentivize user sign-ups and reward influencers for their role in building game communities, while providing an economic reward to users for their ongoing participation. For more information visit INKGames.io.
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Always good to hear about new relationships being developed.

This is great news guys.

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I hope to see the app soon sowillbeable to play again.
Keep doing the great work.

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This is music to my investment ears. Way to go SM team! Keep pushing forward.

This is a good news

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This is fantastic news! What a wonderful Christmas for the company and the Splinterlands Community!

Kudos to everyone involved in the creation of this game. Exciting things are happening! Thank you for all your hard work from all of us in the Spirit Animals Guild.

Look forward to more updates on the Best Blockchain Game ever!

I have selected this post to present on Pimp Your Post Thursday (PYPT) today!

I wish to share the excitement with as many folks as possible!