Very interesting read @tarazkp, also a little scary. But what is the solution to this dilemma? It would be very difficult for most of us to just give up our technology, our phone, the use of our computers. It is certainly in the hands of our children and grand children already, how do we balance the need for these technologies with the protection of our data? That is the 64,000 dollar question.
This is the challenge as I think that the only way is yo make the information valueless and that requires a transparency not many would ever want. Digital hygiene will never be enough I think.