How to Increase Whitepaper Reach with Facebook

Your B2B white paper is published. Your goal now is to drive traffic to this content to move the leads down the sales funnel until they turn into a sale based on the whitepaper post. Let Facebook take over from here.

Start a discussion of your white paper on your Facebook page. Create a landing page for your whitepaper on Facebook to get more downloads. Facebook ads are also a great way to start your white paper marketing strategy. They're more economical than other alternatives and offer the right amount of tweaking so that your content is seen by the right audience.

First, target your Facebook audience. Your Facebook fans are people (or organizations) who are primarily interested in listening to what you have to say. So make sure to show them the best of your content. Install the Facebook pixel on your website so you can create custom audiences that you can re-target with Facebook ads with your whitepaper content that you know they like. Facebook algorithmically optimizes your advertising budget in order to generate more conversions (downloads) of your whitepaper.

You can also reach a mobile audience through Facebook Instant Articles for your whitepaper advertising. You can add a registration form for your whitepaper right in the article.

Give your network a little glimpse into your white paper by interviewing one of your subject matter experts or by talking about a topic related to your white paper. Stream this video live on Facebook and after the live streaming is over, promote this video through your social networks and email marketing. These tips are best for your Facebook fans, customer lists, and your website visitors.

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