How Effectively we can use Linkedin to Promote Whitepaper

B2B buyers rely on detailed information in white papers to make informed buying decisions. So it's time to take full advantage of all that LinkedIn has to offer. With more than 150 million users and around 80% of them as business decision makers, LinkedIn can be a great platform to promote your business. If you want to get your whitepaper in front of your target audience, have it downloaded from LinkedIn here.

If your white paper is intended for the B2B audience, you can start discussions about your white paper and ask users to download it.

Post a link to your white paper on your company page. Mention it on your status update and ask some of your employees to do the same.

If you are a member of a relevant LinkedIn group, you can publish your whitepaper here. You need to mention some important statics in your whitepaper and share them in related LinkedIn groups. Just make sure you are an active member of these groups. Also, avoid promoting yourself. Talk about how the white paper can solve the audience's problem. Why you should take the time to download and read it.

Use LinkedIn Publisher, a great way to connect with the best B2B social network. Write an article based on your whitepaper content, essentially its offerings, and upload it to LinkedIn Publisher. Link your white paper at the end of your article. This makes it easier for readers to download and learn more. If done right, your audience will discover your white paper and all avenues will lead to conversion.

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