I know a lot of people wonder what to post on social media for their businesses. As someone who has managed social media accounts for all kinds of businesses from publishing to garage door installers, to landscapers, to painters, to motivational speakers based in Israel, this is one of the best strategies I know.
There is an 80/20 in social media, but it differs a bit from the one in business. The 80/20 for social media states that for every 20% of social content you use promoting yourself or your business, you should use 80% to promote the content of others in your industry.
This method takes care of the 80%, so you can focus on the 20%.