Social Media Marketing: How to do it, Types, Tools & Tips

Times are changing. There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work.

You need to stand out from a plethora of competitors, social media noise, and even compete with influencers, celebrities, and other big names.

You need a brilliant social media strategy.

Often, like with any innovative marketing, you’ll find that you have to step away from traditional social media platforms—and continuously find new ways of reaching your target customers.

The popularity of TikTok highlights the importance of keeping up-to-date with the ever-changing digital world, as to not miss out on key opportunities.