What You Need To Know About Hiring a Social Media Manager
Is one of your goals for 2018 to hire a social media manager or to outsource your social media to an agency or someone who specializes in social media? Here are 3 things you should consider when selecting someone to manage your brand online:
Avoid the allure of giving this project to your niece, nephew, or high schooler. They are rock stars when it comes them understanding the various platforms but they may lack in business sense, analytics, marketing initiatives, and your overall goals for your brand.
Choose someone who will take the time to dive into your business and brand and who will truly understand your objectives. The best social media manager you can hire is someone who will take the time to learn your business’ language.
When selecting a social media manager, choose someone who will provide strategic direction for your brand, products, and services.
Bonus tip: Ask this question during the interview process: Who will be writing the content for your social media campaign. Dig to find out if they outsource their content writing or if they will be doing it themselves.