Funny thing @johnvibes, in telling someone about Steemit just today, I said that "Steemit just might be to Facebook what Facebook was to Myspace". The simpler design answer by @beanz is possibly spot on, and Steemit is WAY cleaner in appearance that FB was even at the beginning (if I recall correctly). Beanz also nails the "isn't for everybody" factor because Myspace got the stigma of being mainly for teenagers. Upvoted both of you on this btw.