Oh I agree Facebook wants the spotlight firmly on them. I just don't think people see the benefit of decentralisation just yet. They have been hooked on free and cheap services that you invested a lot of time in and don't want to give up easily and you pay for it with your data and selling your page views to the highest bidder.

Businesses like these will be around as long as the majority of people feel they are happy to trade their data for free access to services.