How social media cand build your business

In the last five years, social networking has become a big part of people's life, with Facebook and Twitter at the forefront. People today utilize social networking sites to interact, learn about new things, and keep up with current events. You're losing hundreds, if not thousands, of prospective clients if your company isn't using social networking sites like Twitter and Facebook.

Word of mouth is one of the most effective types of advertising, and Twitter and Facebook both use it. How do you decide where to take your company? Is it based on price, location, or perhaps recommendations?