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5 Tips for Improving Your Social Media Marketing

Do you want to add something to your online marketing? Trying new things can be fun and refreshing, for both you and your audience.

#1: Add Audio. If audio wasn’t part of your foray into social media, it may be time to embark on a new adventure.Recording audio entails choosing your message, selecting a program that permits recording and editing, finding a microphone that fits your budget and needs and deciding where to host your finished product.In some cases you may want to find an application or individual to transcribe the audio files for people who prefer reading.

#2: Draw on Your Community. It can be difficult to keep up with customer questions, especially if it’s just you trying to answer. Why not let your community help?

#3: Find New Photo Editing Tools. Images are an important part of social media. It can be time-consuming to create or edit original images, but luckily you have many tools at your disposal.Sites like PicMonkey and Canva let you make edits on your desktop, while apps like Snapseed, Over and PicTapGo let you get the job done on the go.

#4: Share on Instagram. Sharing brand photos and videos on Instagram is a powerful way to capture people’s attention. By using tactics like showcasing products and services, featuring clear calls to action and including popular (and relevant) hashtags, you can quickly improve your presence on Instagram.

#5: Visit Your Social Media Strategy. No matter how long your business has been on social media, it’s always prudent to review your goals, assess your success and make any needed changes. Pulling back from one platform and switching it up on another may be just the thing you need to freshen up your presence and become more effective.