Meltwater acquires privacy-through-layout social records platform DataSift to bolster its AI-driven analytics offering

a pioneer of media intelligence and now outside perception, these days announced its acquisition of DataSift, a privateness-by way of-design facts and analytics platform that extracts real-time insights from social and on line statistics resources, at the same time as defensive person privateness. This acquisition, Meltwater’s 6th inside the remaining year, solidifies the company’s emergence as a main provider of AI-powered competitive intelligence thru its outdoor perception platform.

“by using combining advances in device learning and the good sized quantity of publicly to be had facts at the internet, you may these days recognize and track Porter’s 5 Forces in real time to apprehend strategic possibilities and threats on your commercial enterprise. Executives that take gain of this new possibility create an unfair information advantage over folks that don’t,” defined Jorn Lyseggen, CEO and founder of Meltwater. “DataSift has constructed a scalable platform that lets developers build facts technology-pushed insights from social firehoses while defensive the privateness of an person’s information. when blended with the facts Meltwater captures and our AI capabilities, builders can disrupt the commercial enterprise Intelligence space by both constructing new applications or complementing present ones with precise sign that may be most effective derived from external statistics.”

Meltwater and DataSift have the partnerships, information and AI to serve the developing competitive intelligence marketplace with advanced analytics. DataSift’s CEO Tim Barker and CTO Lorenzo Alberton, among others, have joined the Meltwater group and could upload accelerated management bench power to the improvement of the outdoor perception platform.

“We share the identical imaginative and prescient and ardour to boom access to the records and algorithms needed to benefit strategic insights from data out of doors your enterprise,” said DataSift CEO Tim Barker. “At a time while different tech corporations at the moment are trying to bring together proprietary ‘statistics moats,’ we’re enthusiastic about becoming a member of an established participant to create an open records and insights platform–built on the inspiration of privacy–for the sector’s innovators, builders and facts scientists.”

founded in 2010, DataSift has more than 15 records partners, such as WordPress, facebook and LinkedIn, and constructed an environment that allows builders to derive insights and alertness builders to encompass these insights in software offerings. DataSift’s patent-pending generation applies anonymization, aggregation and redaction to provide insights whilst protecting customers’ identities.

DataSift customers will now have access to Meltwater’s information platform, sophisticated AI models to extract insights, and benefit an experienced partner with neighborhood know-how in greater than 55 markets on six continents.

“The Meltwater platform has been studying net facts for extra than a decade now, and we’ve invested in developing AI techniques to systematically mine actionable insights from these unstructured statistics assets,” says Aditya Jami, Senior Director of Engineering and Head of AI at Meltwater. “DataSift’s superior analytics platform is a terrific compliment to what we've in house, at a time of growing privacy worries and law including GDPR (widespread records safety regulation). DataSift’s technology might be instrumental in the integration of our recent acquisitions to supply subsequent technology insights.”