Automate Your Social Media Posting: 5 Steps to Successfully Automating Your Posts
Automating your social media posts can save you time and energy, while still giving you a chance to grow your audience.
If you're feeling overwhelmed by the prospect of managing multiple social media accounts, follow these five easy steps to successfully automate your posts.
Step 1: Choose the right automation tool
Step 2: Decide on a frequency for posting
Step 3: Record and schedule content
Step 4: Analyze results
Step 5: Adjust as needed
The Importance of Automating Your Social Media Posts
Automating your posts can help you save time and energy. You don’t have to post manually on each social media account every few hours. Instead, you can use a tool that will schedule your posts for you. This will allow you to focus on other aspects of your business while still growing your audience with automated posts.
The first step when automating your posts is choosing the right automation tool. There are many different tools out there, so it’s important to find one that will work well with what you need it to do. For example, if you want to automate your Facebook account but don’t want to stop posting in other places like Twitter or Instagram, there are tools that can help you do this. Some popular options include Buffer and Hootsuite (paid) or SocialFlow (free).
The second step is deciding on how often to post based on the type of content you post and the time of day it gets the most engagement from your followers. It may be more beneficial for some businesses, like restaurants, to post at lunchtime and dinner time than in the morning rush hour when their employees are all at work. Alternatively, a pet store may get more engagement on social media when people are looking for new pets and should consider posting during those times.
The third step is recording and scheduling content for each social media account individually via an automation tool. Choose relevant hashtags and set up specific times for publishing scheduled posts in advance
Choosing the Right Tool
When choosing a social media automation tool, you want to carefully consider how much time you're willing to spend on it. You should also figure out which platforms you will be using the most. For example, if you primarily post content on Facebook and Twitter, but use Instagram sparingly, then socialpilot is a great option because it allows you to set up different columns for different platforms. Socialpilot lets you bulk schedule upto 500 posts all on autopilot. >>CLICK HERE to check it out. It's one of the best automation tools around.
Deciding on a Frequency for Posting
The first step in successfully automating your posts is to decide on a frequency for posting. For example, you might choose to post every Monday and Friday at 8:00 am. You can also opt to post every weekday at 8:00 am or every other day of the week.
Recording and Scheduling Content
The first step to automating your posts is to figure out how often you want to post. Once you've decided on a frequency, it's time to record and schedule the content for that frequency.
One of the most popular social media automation tools is Hootsuite. With this tool, you can record your message by either writing or uploading a video or graphic. You can then schedule when the post will go out and how many times it will be posted. It's easy to create different messages for different days or different times of the day--perfect for businesses with multiple locations!
Analyzing Results
The most important step to take when automating your social media posts is to analyze the results. After you’ve been running your posts for a while, it’s time to see what’s working and what isn’t.
Take a look at the analytics on your social media accounts and see what posts got the most engagement. This will help you determine how often you should be posting, as well as the content that should go in those posts.
Adjusting as Needed
If you change your mind about the frequency of your posts, or a major event in your life impacts how often you post to social media, it's easy to adjust as needed. Your automation tool will pick up on these changes and adjust for them. This allows you to spend more time focusing on other aspects of your business and less time on social media. Remember to check the best automation tool on the market: HERE