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RE: Shilling seems to be a popular yet sensitive subject lately
It's fair for people to recognize that you have a financial interest in Steemit, which may or may not colour your intentions. Those people probably don't know you very well and therefore can't judge based on your personal character.
I post about Steemit on Reddit too, but I try to point out that I'm invested in it as well. Full disclosure is only fair to those who read your comments.
I agree! It is important for them to know that you are invested in the site! Its also something they can quickly figure out just by checking my account profile/wallet. :)