Want more followers? Five tips on how to grow your social media accounts

Want more followers? Five tips on how to grow your social media accounts

With billions of users across various social media platforms, growing a social media account can be harder than people think.

“It can be hard to grow your social media account depending on the content and dedication,” Je La Boulden, junior psychology and criminology major with over six thousand Instagram followers, said.

A big part of social media is personal branding, which is the way that you portray yourself to others. You can do this by having specific colors, fonts, designs and topics you use throughout your social media.

Does it matter if your content is branded or not? Dr. Nune Grigoryan, assistant professor of communication at Cabrini, believes it does:

“It definitely does matter,” she says. “If you have branded content, it makes your voice more recognizable.”

Senior digital media manager at Cabrini and alum, Emily Rose Rowan, agrees.

“It’s taken me a really long time to grow the Cabrini University account,” Rowan said. “You have to make sure your content stands out because there is so much competition.”

Dr. Nune Grigoryan shares her input on social media marketing. Photo by Marion Callahan.

Rowan manages three different Instagram accounts: @cabriniuniversity, @err_photography (her photography page) and her private account. She says that it’s really important to find your niche.

A good tip is to not put too much attention on the analytics, because it could make you more stressed about posting.

“Sometimes I’m like ‘this picture is going to be seen by so many people,’’’ Leigha Sepers, freshman communications and secondary education major, said. “But it got to the point where I thought whatever I’m just going to post what I want and it’ll make me happy and that’s all that matters.”

In some cases, people gain a following for simply their vibrant personality or attractiveness.

“I truthfully do not know how I grew my account,” Boulden said. “I think a lot of people tuned in for my story times that I used to have that were funny, but other than that I have not done much.”

A lot of people want to get famous now, especially on TikTok.

“TikTok is one of the fastest, in terms of growing your account because people usually love short videos,” Grigoryan said. “The algorithm [on TikTok] is a lot more flexible.”

One popular influencer, Kaiti Yoo, who has almost 500,000 Youtube subscribers, considers “a catchy personality, unique editing and content value” as the key factors that led to her success.

“In order to blow up on [Youtube], you need to have at least two of these,” Yoo said in a Youtube video.

Kaiti Yoo, a lifestyle Youtuber, explains the elements to Internet success. Credit to Kaiti Yoo.

Tips ⤵

Think about what your interests are and how you can incorporate that into your social media accounts.Decide what your personal branding is.Ask your audience or followers what they like and do not like to receive feedback and constructive criticism.Post regularly, keep your content fun, interesting and not repetitive.Connect with your audience.

Keep this in mind, Boulden said:

“When you have an abundance of followers, especially on a public page, anyone can see what you post,” Boulden said. “It is just a matter of being mindful and for me I am raw and authentic, but others may like to keep a conservative image.”

Sepers said that maintaning who you are is the most important part of growing your social media account:

“Be yourself. Don’t try to be someone else because transparency is really key.”

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How to Develop a Meaningful Social Media Following

And once someone clicks “follow,” keep giving them what they signed up for. “Especially within the design space, the easiest way to gain traction and grow a following is to be consistent,” Janelle says. “If you’re an interior designer, you really just want to be posting interiors, architecture, your own work, or inspiration, over and over.”

Write compelling Instagram captions and use hashtags

Don’t discount the power of captions to grab potential followers’ attention, Blakeney says. “There are so many ways to engage an audience and the picture is only half of it. The copy is extremely important in how you’re telling the story.” It’s about more than simply discussing each photo, Janelle says—captions are a great way to set yourself apart, draw in a new audience, and establish brand voice. “You may have beautiful images, but communicating and letting your personality show through is so important.”

For many visual people like designers, words just aren’t a default way to communicate ideas—they may think best in color and shapes—but it’s essential to consider how a post is going to be received by the audience, not only what’s easiest to create.

Blakeney’s had success boosting her profile by experimenting with how she designs her captions. “It’s unbelievable,” she says, “that the exact same photo can get up to twice the engagement with different types of copy.” Because designers like Blakeney have followers who live and breathe decor, a popular caption could mean sharing sources on the projects she posts, which she makes sure to do generously. “When people are finding that they are learning something from you, they’re going to come back. And that’s the ultimate goal.” It may mean connecting in other ways: discussing her personal career journey, her design process, or asking a thoughtful question to invite followers to engage. “It’s experimentation, practicing every single day and then reflecting,” she says. “Looking back and saying, ‘wow, people really like this thing, I’m gonna continue to do that but put a spin on it.’”

Another trick to get better at writing copy? Don’t forget to make it your own so it feels more fun to do. “As a creative, stop thinking about it [the captions] so much as this power PR and marketing tool—even though that is what it is. Think of it as an art project,” says Blakeney. Words are just another tool to shape her feed and the point of view of her brand. (Using emojis can add a bit of fun, too.) “Think of it as something you’re trying to share, which has a narrative arc that tells a story. That’s how you engage people, that’s how you bring people in, that’s how you get people excited about what you’re doing.”

Finally, don’t miss the opportunity to supercharge your reach by using hashtags—targeted keywords that can help you tap into a whole new community. Taking the time to include relevant hashtags to your captions will increase the likelihood that your content will get in front of the eyeballs of people who are already interested in, and searching for, what you offer. People who—if they like what they see—will be more likely to hit the follow button. But for higher quality engagement, do your research. Before you use popular hashtags, take a look at what other posts are linked to that keyword and ensure sure it’s a group you want your content to be associated with. Taking the time to use accurate and relevant hashtags will not only make your posts look credible to potential followers but also to the Instagram algorithm.

Cultivating engaged Instagram followers

“It’s one thing to put content out there, but if you’re not making some noise, then nobody’s going to discover your content,” Janelle says. “Ultimately this is a social medium, and being social, engaging, and being active is the thing that’s going to help you gain you visibility.” In fact, he says, interacting with other users—ones that you might find on the Explore page, for instance—is just as important as what you post on your feed.

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How to Use Instagram to Grow Your Blog Traffic

Instagram is a highly engaging social media platform that can help to grow your blog traffic. In this article, we’ve discussed ways you could leverage this powerful tool in order to capture the attention of new visitors and drive quality traffic back to your site.

Instagram turned into a marketing tool for bloggers by featuring square-shaped snaps of people on vacation, selfies, and food pics. What began as an innocent social media app has now grown to be one that can help build audiences in the blogging community through targeted traffic from high-quality sources.

Over a billion individuals use Instagram on a monthly basis, which means it’s one of the most popular social media platforms out there. Tons of different brands – from beauty companies to subscription services to bloggers and larger big box brands – have found major success on this platform by building their brand or engaging with followers in various ways.

The secret to driving traffic from Instagram is in understanding the psychology of social media sharing.

With limited capacity for links, you need a strategy that will not only drive engagement on your posts but also generate clicks back to your blog post or site.

Three Words for Success: Link in Bio

In order to post a link on Instagram, you’ll need to use your bio. In posts with captions or comments, for example, most people won’t take the time to copy and paste the link into their browser window.

However, your bio on the site allows for a link to be posted. This can lead to increased traffic to various parts of your blog, such as its homepage or certain posts or brand partnerships.

Hitting this particular aspect of traffic generation has two sides.

Keep your bio up to date by updating it with the link of your latest post or changing it depending on where you want to drive the traffic to.

However, sharing a link to your blog post is not enough if you want to increase traffic. Link in bio is only successful when you make your followers aware of it. Make sure you make the most of Instagram Stories, Reels, and Feed to promote the link you added in the bio and get the word out.

Use images and videos to stand tall in a sea of content

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Social media is a visual world. On Instagram, posting images that attract followers to your blog and showcase your expertise is vital.

Step into your content creator’s shoes. Create eye-catching visuals and share them with the world to make a lasting impression on your audience! Experiment with Instagram filters, color overlays, and cool fonts for captivating posts that will keep people wanting more from you in their feed.

Canva is a free online photo editing and image creating tool. The interface is easy to use, yet the features are advanced enough for more sophisticated bloggers. You can create stunning graphics by using pull quotes from your blog content or bold titles over images of video thumbnails on social media feeds.

You can also use Canva to make your Instagram posts more interactive by using hashtags and logos.

Video content is currently surging in popularity among nearly all social media platforms, and Instagram is no exception. Videos have the added bonus of generating longer engagements with your posts when posted on an account feed. Tell your followers about what they’ll find in your latest article by including a video teaser or direct link to it!

Keep viewers glued to your posts by including videos in both stories and the regular feed. The more engagement you get, the higher up on their feeds they will appear- leading them right towards that link in your bio!

Place your calls to action on images in bold, eye-catching ways. Direct followers back to your bio with every chance you get!

What about captions?

What makes or breaks a marketing campaign? The combination of engaging content and successful persuasion is geared towards driving traffic to a website.

Your Instagram captions allow you to use a wealth of creativity. You can’t include links in your caption, but that doesn’t mean it’s without its uses. Use them as an opportunity to draw attention back to your blog and increase the traffic there!

Your captions have loads of possibility- despite not being able to utilize relevant links, they make up for this with their creative potential.

In the course of Instagram Marketing, it’s crucial that you motivate your audience to act or purchase. A call-to-action is a clear directive on what steps you want your audience to take and reinforces this action with engaging content that will inspire them to hit your website bio and click for more information.

Your caption can be quick or more in-depth. Quick captions often offer a tease for your blog posts while longer captions aim to provide all the information necessary to encourage viewers into action– commenting, liking, and sharing that post’s link.

Hashtag, hashtags, and then some more hashtags

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Hashtags are a great way to get your content seen by the public. If you have not yet amassed thousands of followers, adding hashtags at the bottom of your Instagram post will act as keywords and directories for people who want more information on something related to what they just saw in that image.

For example, if you had recently posted about marketing hacks – or any topic that has many different topics associated with it – you could use your current following’s interests to find appropriate tags (i.e., using #marketing) then include them below your caption so your audience can easily see posts relevant to their interest.

The use of hashtags can make your content more visible to a broader range of potential followers, as well as encourage more engagement. This will result in you getting likes and views on your blog through refined attention-grabbing content and clear calls to action.

Be sure to pick a few hashtags that represent your blog’s brand, and be sure to include them when posting content. You can also create exclusive hashtags for your posts so others are able to find and share their experiences too. Let those who follow you know about your branded tags so they can use them as well.

When you are using hashtags on your posts, make sure to use ones that reflect your content. Anything too broad or general will likely just end up getting lost in other people’s posts.

Last but not least – Engagement

When setting up and using social media profiles to support a blog post, one of the most important things to keep in mind is that you will not be successful if you don’t engage with followers on a regular basis.

Engagement means not just posting content on your page and letting it go unnoticed.

Engage with others by liking, commenting, sharing photos and videos depicting their interests, tagging them for contests or promotions – anything that shows interest back! People love feeling like they’re being heard and appreciated, so make sure to dole out some compliments too as a thank-you after someone has engaged with you. Connecting with fellow bloggers is an amazing way to build new friendships and gain more exposure for your own work through cross-promotion. Share their content when you see something that interests or resonates with your audience; give them props by tagging them so they can share it back if they like what you have said. This puts both of you front-and-center for a wider range of potential readers!

While it’s easy to focus on the aesthetic appeal of your profile, you need to make sure that people want to interact with you. This is why building out a social persona for yourself becomes more important than having an aesthetically pleasing grid feed.

If you want to grow your blog or website traffic, Instagram is a powerful tool that can be leveraged for success and higher conversions. Keep these tips in mind when posting content on Instagram so that you’re optimizing the platform for maximum engagement.

Post By Maryna Puzyrova (1 Posts)

I am Maryna, a content manager at ThriveMyWay. I had a unique experience studying abroad for an MA in Communication Management, and since then, I have been pursuing a location-independent lifestyle.

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