Social analytics a new science

Currently, all the material that is generated in social networks is a great source of information that can serve to detect new phenomena, fashions, tastes and many other things.

It is here where what we call "Social analytics" becomes a new science that analyzes millions of messages, photos and videos published online to detect new trends and predict where the world around us is moving.

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For example, real-time reactions to a sports or entertainment event, as well as reactions and comments about a social, political or economic event, can extract a lot of valuable information.
This information is analyzed by powerful software that specializes in understanding the natural language to give a sense to the avalanche of content generated on Facebook, Twitter, Youtube and other social networks.
At the same time, these analysis programs can be used by major brands to improve their own reputation and determine the best way to enter the market or predict which phenomena will occur in mass.

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Therefore, we see that this new science can acquire some importance in the coming years and serve to detect the next emerging social phenomena.