Who Are You Telling Your Story To?

One of the core aspects of marketing a business well is understanding who your core demographic is. Your product and service isn’t going to be of interest to everyone, so don’t market your product to everyone.

Take the time to figure out who is using your product and why. Knowing the age, location, sex, and background of your customers enables you to write directly and appeal to your customers.

Simply telling your story isn’t enough either. You need to be able to live it and show it to people. Only then can people really resonate with your story.

Where To Start?

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