Great content. You guys are definitely touching on some really important issues that need to be addressed.

Another side of promoting the financial side causes some very funny reactions in people (and monkeys), see 'Freakanomics', 'Predictably Irrational', 'Drive the surprising truth about what motivates us'. Financial incentives that are either expected or only occur once will reduce quality and output. We have to sell the fun side and simplify it, as you say.

Thought based on this! Remove the USD value! Put it in funny money, this will resolve much of the psychological issues. @dantheman, what do you think of this?