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Get big enough, get everyone hooked and then start milking them for everything they are worth. That's the monopoly business model, just has a new face and name each time

True, they bought it for 1 billion. They are expecting a big return on that investment.

Indeed and since they've monetised it it has been a big money-spinner for them. I won't be surprised if in the next 3 years it will be a bigger income generator than Facebook in their overall income stream

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