I think there's a significant negative regulatory and "crypto-scam" association with ICOs these days that I suggest potentially shying away from advertising SMTs as such. As someone in crypto for a while, the term ICO makes me cringe and recall lots of scam ICOs from the past which gave crypto in general a bad name. Just my two cents. I don't know if linking ICO and SMTs/Steem is going to help attract the right people.