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RE: Understanding Smart Media Tokens (SMTs) using the New York Times
You make a good point @fknmayhem. From reading the whitepaper, I think the technical aspect of it is not so much what needs explanation for them as it seems Steem might create tools to make existing websites seamlessly integrate into this system. I do believe that the business and philosophical aspect of it will be the harder part to explain. It will require them to abandon their existing business models for advertising revenue and even adjust the way they hire journalists with less emphasis on paid salary and more emphasis on each journalist individually generating income based on the quality and reach of their content.
I have worked (a lot) with modern era online publishers - read more traditional outlets learning how to make the Internet work for them.
Having a team of devs available isn't the issue to them. More modern news startups often also are funded by Omidyar (ebay co-founder) and can thus invest in things.
But the bigger hurdle would be pitching the awesomeness to them. If they can be presented with a MVP at low cost, most definitely will many jump on it. Especially since many/some have expandded into also allowing netizens to contribute in a corner.
Think how iCNN could have been different with this. Another great example would have been Squidoo, but Squidoo's model is closer to Steemit itself, minus the blockchain.
Yes I think they risk being left behind if they don't adapt to such an ecosystem. Media publishers that reward their users and content producers will have the potential to overtake traditional media in terms of advertising revenue by expanding their user base.