My proposal is that retailers integrate it as a payment option for consumers. The steem account would be created for a new user using the new RC account creation system from the Hard Fork.

So a retailers website would have a "checkout using ASB link", same as other existing payment options. Existing Steemians would be welcome to buy in (perhaps even with a discount).

The point of it is to offer rewards to both retailers and consumers for using ASB (and by default STEEM) as a payment system.

It's just a thinking out loud idea at the moment.

Thanks for taking an interest @cryptonik