Slothicorn ReBrand Design

blankrained (54)in #slothicorn-logo • 6 years ago (edited)

Here is my entry to : Slothicorn Logo Contest: Best Design is Rewarded 30 SBD

Slothicorn is getting a total rebrand. We are looking for a simple, futuristic logo, icon (for steemit, Twitter and Discord) and profile header, as well as some footer graphics. We are looking for a futuristic font and a simple design for the logo.

So, what is Slothicorn ?

Slothicorn is an artist collective on the Steem blockchain whose mission is two-fold:

1. To help artists become educated in the new crypto economy.

2. To help cryptocurrency go mainstream through art.

Before I started to work at any logo idea for @slothicorn I needed to have a better understanding who they are, what they do, and most important how the Slothicorn idea started.

After few searches I found out that an Italian chef made "World’s most delicious Pizza ever" and "on top of its sublime crust, a mystical creature was born… this was the birth of the Slothicorn."

PS: If you want to read the whole story and find out what this community is about, I invite you to read this post.

After reading that post I understand few things.
The logo need to include :

A cute sloth.
A unicorn horn on the head of the cute sloth.
Pizza ! (initially I had no idea how to insert a slice of pizza into the logo)
Space ... Why space ? Because the second picture in the post I mentioned above there is with a sloth on a pizza floating in space. So I was thinking it will be nice to add one space element.
Simple and futuristic.

Here is my proposal :

Logo Design Explained

Work Progress

Size Variation

Banner Color Variation

Color Variation (+Monochrome)

Cover

Footer

Divider (+Monochrome)

Colors used

*Gradient was made using Blue and Purple colors from above.

About Font
The font used is NOT created by me.
The font is Elianto and it was created by Emanuele Papale. The font is FREE FOR PERSONAL AND COMMERCIAL USE.

Mockups