I have been using raw maca powder for years, and although it is quite expensive, I absolutely adore the flavor and will continue to use it. I buy it online on iherb for a cheaper price. It has a very unique flavor, it's sweet (sweeter than most roots) and I often add it to warm almond milk in winter to make a hot maca drink. It is considered a super food due to the amount of nutrients found in it - it is known for increasing stamina and energy levels. I personally I cannot tell the difference but it's good to know that's what it does :)