Singapore Airlines Will Launch a Blockchain Loyalty Wallet App for Frequent Flyers

Singapore Airlines, one of the world’s leading airline operators, is set to launch a blockchain-based loyalty wallet to enhance and further frequent flyers’ spending of accumulated air miles.

Singapore Airlines (SIA), has announced its plan to launch a loyalty digital wallet based on blockchain technology for its KrisFlyer frequent-flyer program, enabling travelers to easily spend their air miles at retail partners. The application will help with ‘everyday spending’ of passengers’ digital KrisFlyer miles in ‘point-of-sale transactions at participating retail merchants,’ the announcement added.

While details are scarce, SIA will deploy its own private blockchain that sees participating merchants and partners for the digital loyalty program. The airline operator confirmed a successful deployment of the application in a proof-of-concept trial in collaboration technology partner Microsoft and testing base KPMG’s Digital Village in Singapore.

The endeavor is a notable endorsement of blockchain technology by one of the world’s most popular and highly-rated airline operators – also Singapore’s national airline – in a country that commonly serves as a major transit hub in Asia.

Laying claim to launching the ‘world’s first blockchain-based airline loyalty digital wallet’, Singapore Airlines CEO Goh Choon Phong stated:

“This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer miles is a demonstration of the investment we are making to significantly enhance the digital side of our business for the benefit of our customers.”

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