Button up your shopping!

You might have come across the term single click shopping when you go for online shopping. How about a single click shopping on a button in your home near washing machine to refill the detergents? Sounds crazy?! How many times we notice the sugar is going to get over in three days and forget to refill the sugar box before it gets over. So having a button in the kitchen for refilling the essentials is not a bad idea right. Amazon Dash button does exactly that!You might have come across the term single click shopping when you go for online shopping. How about a single click shopping on a button in your home near washing machine to refill the detergents? Sounds crazy?! How many times we notice the sugar is going to get over in three days and forget to refill the sugar box before it gets over. So having a button in the kitchen for refilling the essentials is not a bad idea right. Amazon Dash button does exactly that!

It is a Wi-Fi connected device that ensures you never run out of your essential household, drink, grocery, health care, personal care, baby and pet products ever again. Just fix the dash buttons near the product in the home. Just Press the button when the product is going to get over and get the products delivered at your home by Amazon. It lets you order products immediately without needing to be reminded.

How cool it is. Even though it sounds like a new concept, Amazon launched it in USA before 2 years and surprisingly, it was a success. It has reached a state that it is too big for a single player. A small startup – Kwik is challenging Amazon in this business. Kwik lets the brands to choose their delivery and payment partners. Kwik makes money by taking a cut of each transaction. Kwik acts as a liaison between the delivery and fulfillment partners.

Let me compare and contrast the two players. Amazon dash buttons are already available for more than 100 products and available for prime members for $4.9 each with a $4.99 credit after the first order. Amazon also promises a two day shipping on all items ordered through Dash Buttons. Whereas Kwik gives the button for free to the users and third party providers decided by brand would be handling delivery and payments. The Brands will have a direct relationship with customers and data analytics would be a main benefit for the brands.

Dash buttons are already available for more than 100 products and available for prime members for $4.9 each with a $4.99 credit after the first order. Amazon also promises a two day shipping on all items ordered through Dash Buttons. Whereas Kwik gives the button for free to the users and third party providers decided by brand would be handling delivery and payments. The Brands will have a direct relationship with customers and data analytics would be a main benefit for the brands.

With this interesting buttons, we will probably become lazier. What would be the scope of such a smart button in your country? Personally what kind of products would you like to have the dash buttons for?

Sources:
• http://www.businessinsider.com/
• https://techcrunch.com/