268.4 billion! 500 million Chinese Participate in 2019 double 11 Shopping Festival

November 11, 2019 is China's shopping carnival, also known as "double 11". Alibaba's turnover on this day is finally set at 268.4 billion yuan.

Only 16 hours and 33 minutes, the logistics orders on that day exceeded 1 billion, 6 hours and 45 minutes earlier than last year.

On Alibaba's shopping platform, 500 million consumers, more than 200,000 brands, millions of merchants and the whole society participated, forming a strong new wave of consumption.

At 0: 01: 36, the turnover exceeded 10 billion yuan, and the time to reach this figure in 2018 was 2: 05 seconds.

At 1: 03: 59, the turnover exceeded 100 billion yuan, and in 2018, the turnover exceeded 100 billion yuan and took 1: 47.

The turnover reached 120.7 billion yuan in 1 hour, 26 minutes and 7 seconds, exceeding the full-day turnover in 2016 in double 11.

10 hours, 4 minutes and 49 seconds, with turnover reaching 168.2 billion yuan, equivalent to the full-day turnover in 2017 in double 11.

At 14: 21: 27, Tmall double 11's turnover exceeded 200 billion yuan, taking 22 hours and 28 minutes in 2018.

Through double 11, Alibaba's business operating system has once again proved that the digital economy is a real economy. It has created tremendous value for all participants on the platform and has also created new domestic demand power for the Chinese economy. In this sense, Taobao double 11 belongs not only to Alibaba but also to the whole society.