5 Easy to Use Online Logo Makers to Design Your Brand (shopifyblog)

 You have a product that will fly off the shelves, but are struggling with your branding.You need a logo but don’t have any idea about how to design a great one.  You could hire a designer, but you don’t want to spend all of your startup costs on your logo.  This is a side project for you after all.  What do you do?We’ve got you covered.  In this post, we’ve compiled a list of high quality logo generators to help you create your brand.You’ll be up and running with a beautiful logo in no time. 

 Why A Logo is Important For Your Brand

 Logos act as the “face” of your business.  They’re a graphical display of what your company stands for, and can be used as a way to promote your brand both online and offline.While Shopify does automatically generate text based logos for you, it’s still important to have a custom logo to define your brand and make your store stand out from the competition. 

 Logo Design 101

 DesignBuddy recently did a fantastic data analysis on the world’s top brands, and what their logos have in common.  Here are some key highlights from the article that you might want to consider when designing your logo using one of these generators:

• 95% of the world’s top brand’s logos use one or two colors
• 41% of the brands use stylized type as their logo
• 93% are simple enough to be recognized at smaller sizes

Take a look at this article from Buffer written by Leo Widrich - "Why Facebook is Blue: The Science of Colors in Marketing" to get a good idea of what colors to use for your logo.Here are a few important design rules to remember before diving in to these logo makers.  These tips are taken from Creativebloq’s Logo design: 60 pro tips:

• A logo must be simple: A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
• A logo must be memorable: Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
• A logo must be enduring: An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.
• A logo must be versatile: An effective logo should be able to work across a variety of mediums and applications.
• A logo must be appropriate: How you position the logo should be appropriate for its intended purpose. For a more detailed explanation see: What makes a good logo?

Bonus: want to see the exact color codes for some of the world’s top brands?  Take a look at BrandColors.

Common Mistakes to Avoid When Designing a Logo

Here are some common mistakes that we’ve come across when digging through thousands of ecommerce stores.  Avoid these design mistakes when using one of the online logo makers below.

• Avoid using unattractive clip art
• Don’t make your logo overly complex
• Make sure looks good in black and white