Surely Paul is suffering as many do from the natural high that each of us wants. To deny that popularity is a vehicle for a drug addict is denial. All idols and their followers get this hit each and every time they get some sort of approval and it is dangerous as or more than any street drug you can buy. It is nature and will be impossible to eliminate until we evolve to a higher understanding of how our brains work. The "idols" know this in some conscious manner or another. To most it is the latter. To the former they are the devils we need to fight at the moment. These are now the tech giants and advertisers who understand this phenomenon and use it to exploit the masses.