Hi Nathan @nathanmars. Having read through all the comments here and watched the YouTube vid I can say it is all crystal clear mate.

It is worth mentioning though, that @fitinfun points are bang on the money. Having worked, briefly, in a role that included managing a projects social media accounts, I fear that the way that we're going about things will effect visibility on twitter to the outside world as they have such strong filtering techniques, all geared toward limiting what they deem as spam type content. I'm not saying this is what we're doing, but I am saying I think she's right in the analysis she has done on how links could effect/increase visibility to the project.

Either, a link to a positive steem article on the #seven77 push up tweet, maybe just after you give your one reason why you love steem or a separate tweet that works in conjunction with the #seven77 one. I know that it is super important to keep tweets simple to have impact on twitter but I'm just 'think tanking' it here trying to figure out a way around the problem Sharon has highlighted.