SEO Plan of Action
• Indexed
Having your site indexed means that your content has been crawled and you are appearing in the search engines. If your site is not being indexed, this could be an issue with your robots file or you may have been penalized by Google. If your website was recently launched, keep in mind that it can take up to 30 days for your website to be crawled.
• On-site Blog
An active on-site blog is extremely beneficial to both your customers and the search engines. This gives you the opportunity to post fresh and engaging content that will lower bounce rates, increase your ranking keywords, and incentivize the search engines to crawl your site more frequently.
• Meta Titles and Descriptions
Meta titles and descriptions are attributes within your website header that summarize the content of each page. This information displays directly in the search engine results and can have an effect on your overall click-through rate. Issues arise when meta titles and descriptions are not properly optimized or do not meet current HTML standards.
• H1 Tags (its required website access)
HTML headings are used by search engines to index the structure and content of your web pages. Headings range in hierarchy from H1 to H6 – H1 being the most important. This tag should be included on every page and summarize its content. Having more than one H1 tag on a page, using duplicated H1 tags, or breaking the heading structure could cause the search engines to classify the page incorrectly and affect the keywords you rank for.
• Broken Links
Broken links are a dead end for both your visitors and the search engines who are crawling your site. When content is not easily found, it can have a huge impact on your bounce rate. Visitors and search engines are more likely to go somewhere else to find what they are looking for. All broken links need to be fixed.
• Text/Code Ratio (Mandatory for Optimization)
The text to code ratio refers to the percentage of visible text on your webpage when compared to the non-visible information such as HTML elements. This information is used by search engines to determine how much relevant and useful information your site can provide to the web. As a general rule, your website should contain no less than 20% text.
• Sitemap
A sitemap is a file that lists each page contained in your website. It’s mainly used by search engines to log your organizational structure, index your pages, and find new and relevant content when changes are made.
• Robots
It is important that your site contains a properly configured “robots.txt” file. This file communicates directly with web crawlers and search engines in determining the location of your sitemap and can also restrict their access to certain areas of your website. If configured incorrectly, it will affect the content and pages that are found in the search engine results. The “robots.txt” file should be placed within your website’s root directory and its content should be fairly limited.
• Canonical Domain
It is not widely known, but websites can have many addresses. As a rule, someone can reach your site by typing your domain name in the address bar, with or without the “www” prefix. Although both pages look identical, search engines will see them as two separate pages with duplicate content, or two versions of your website. No matter what someone types in the address bar, it’s important that it takes them to the same place, with the same URL every time. This is called a canonical domain.
• On-site Duplication
Although a small percentage of duplicate content is unavoidable (due to repeated links in your header, sidebar, and footer), having duplicate content can have an effect on your search engine rankings. Providing your visitors relevant and unique information builds value for your site and shows that you have something to offer than cannot be found anywhere else. There are many ways to resolve this, the preferred method being to rewrite the content so that it is original in each location.
• Off-site Duplicate Content
Search engines reward websites that provide unique and original content. If your site contains wording that is identical to another website, it can affect your online authority and lower your overall rankings. If you own any alternative sites that display the same content, this can cause the search engines to split the authority or discredit the content altogether.
Off-Page Search Engine Optimisation
Blogging
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).
You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc. Try to remember to be clear and concise in what you are trying to convey to your readers within your blog posts.
Blog Marketing
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site.
Forum Marketing
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche.
Directory Submission
Find directories online that are related to your sites. It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission. You could submit to general directories, but for maximum effect, you are better off submitting to niche directories. Of course, I agree that it gives quite delayed results, but it is worth doing it.
Photo Sharing
If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.
Video Marketing
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.
Local Listings
Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, Yellow Pages, etc.
Article Submission
If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).
Note:
All the tasks are mandatory, some tasks skipped if ftp access not available.
Google Webmaster Tool and Google Analytics Access required and mandatory to track website’s performance.
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