BROKEN LINK BUILDING TECHNIQUES

Broken link building is a technique that provides you an opportunity to get more backlinks. You’re providing value to the webmaster, helping them pack up their website and therefore the web generally, while also building links to your website. Broken link building may be a technique built on the practice of finding “broken links” on websites and reaching bent webmasters to receive a backlink from the identified broken link. With this regard, a broken link refers to any instance during which an internet site intends to link to a different website but the link is non-existent. This strategy helps in building more backlinks with relatively low effort. Additionally, it’s considered a “white hat” practice, which allows for easier buy-in from clients and doesn't run the danger of penalties from Google. I hear horrible tales of tremendous amounts of your time invested in research and low response rates to the outreach. When effectiveness decreases, it’s time to work out why and to seem at the entire process to form it better and faster.

In this article, our SEO experts have discussed some broken-link techniques that you can use to your benefit.

How do we make broken link building easier?

Let’s face it, link building is tough and confusing, especially for newer people within the industry say the Internet Marketing Service experts. Comparatively, it’s tons easier to repair a link to your website that’s broken than it's to travel to get new links and fix links to your old pages. I still believe this is often one of the simplest wins for an internet site that’s been around a short time, but today would like to point out a good and easier way to prioritize these redirects instead of redirecting everything. Rather than gathering all pages, let’s use a database and see the broken links to our website. It’s as simple as fixing your domain and clicking a link. With this, I even have information on where links are coming from and what pages they link to on my website. I can prioritize redirects supported which pages had the foremost equity lost or which are the foremost important on behalf of me to enhance. While I would call this process link reclamation rather than broken link building, they too have tons of similarities. After all, link reclamation saves people from finding links to broken pages on your website and using broken link building against you.

Using link reclamation on competitors broken links

If we extend this process at our competitors’ broken links instead, we can save our time as well as get benefitted. Take Apple as an example, they need nearly 8 million links to their domain that currently cause pages that 404. If we export these and group them by the pages they link to, that’s tons of opportunities for a competitor to pursue with broken link building.

Being a competitor, it’s likely that we've content almost like what our competitors had on their website already. What’s left is going to be to collect the contact information of the website owners linking to those pages and reach bent them. We have cut hours upon hours out of the broken link building process by simply using data that has already been gathered and have likely time from the content creation process also using this method.

Broken links occur for a variety of reasons, including:
• When the website removed the linked page
• The destination website no longer exists
• A firewall is blocking access to the website from where we got a link.
• A webpage was moved without adding a redirect
• The URL structure was changed
• The link was not added correctly

How can you find your own broken links to fix?
You first need to find a broken link to fix it. Here are two methods to do so. While the fundamentals of these two approaches align closely, the first method begins with identifying sites you would like to receive a link from, while the second method begins with your competitors.

Starting a Broken Link Building Strategy
Well, if are wondering about where from where to start, here are three phases namely the content phase, the research phase, and the outreach phase to help you build the links.

Phase One: Content
Creating quality content is a must. Our Jacksonville SEO experts always recommend creating content that offers value to your readers. It should not be interesting but also unique.

Phase Two: Research
There are multiple ways to find broken links and some of the most common methods are using chrome extensions, analyzing your competitor’s websites, and making use of broken-link detection tools.

Phase Three: Outreach
Replacement strategy is the best outreach strategy. When you figure out a broken link on another website, you can just approach them and offer good content for replacement.

How to conduct broken link building outreach

At present, you must have compiled a list of viable targets. There are basically 3 pillars to broken link building outreach, and they are there:

• Contact Discovery: the websites you are targeting might not always publish their contact info. each site can be searched manually, as well as use contact/email finding tools
• Email Templates: you might have hundreds, or thousands, of contacts to reach out to and share the content with, it will be much more efficient to create a template.
• Automated Emailing Services: it is most obvious that using email services can speed up the process.

Relation Between Broken Link Building Compare to Content Marketing
When we have to choose a marketing strategy, it’s good to categorize the entire thing down to three major considerations: cost, effort, and profit. Broken link building can initially sound simple and easy than content marketing. but an understanding of content marketing strategy can have a higher yield and gains. The content marketing goal is on getting your content on websites that have high engagement and organic potential, often by finding the most relevant and popular publishers on the internet. A good content marketing strategy like those offered by Jacksonville SEO Company does the extra effort when researching publishers, building relationships to writers, and constantly adapting with the ever-evolving internet and its customers. This is not to say that all broken link building is a poor use of time, but even the best-broken link building effort will come up short when compared against an effective content marketing campaign.

CONCLUSION:

Broken link building is a tremendous tool for earning meaningful links. In fact, it even has many advantages over link-building staples like guest posting. And as long as you use it in the right way, you will see the results. Don’t presume that simply having a replacing resource will be enough. Webmasters get emails all the time for you to stick in their inbox, you need to communicate productively, effectively, and give them a thought to work with you. The best way to do that is to incline into your own personality to make your emails friendly, helpful, and welcoming. The greater you work at it, the greater you’ll improve. All types of link building take some trial and error. The best part about it though is that you can track what emails work the best. With time, you can modify the style to generate even more wins. You can also refer to our backlink-building strategies blog to gain more ideas.