Google is really quite a relevant platform to increase the site's rank. I, too, have used several SEO strategies that have helped me deal with the recognition of my website in a broader audience. For a case like this, it's important to take advantage of every possible opportunity. Personally, I prefer to get involved with web design because it is the most vigorous and most independent thread of the entire business. If we talk about it in more detail, this blog will tell you much more than I did: https://www.sitecentre.com.au/blog/tips-to-improve-your-google-my-business