What is SEO? Beginner's Guide 2020

SEO stands for search engine optimization (SEO). It's the exercise of optimizing content to be discovered through a search engine organic search results. Think of a search engine as a filing system in a library. The library has potentially billions of books with hundreds of trillions of pages. So let's say you want to find information on health supplements. The search engine will then look through all pages in its index as well as try to return the most relevant results. Now, you think the first search engine is Google. But there are tons of other search engines you can optimize your content for.

For example, YouTube SEO is the process of getting traffic to your videos in YouTube's organic search results. Amazon SEO is the same, but you're optimizing your product pages to get more free organic traffic. And of course, Google SEO is the process of optimizing your website to rank on Google and drive more traffic to your web pages.

Now, search engines use sophisticated algorithms and technology to return the best results for any given query. Nobody exactly knows how these search algorithms work, but we have clues, particularly for Google, so we can make some optimizations. Learn more!