The role of Link Building in the content marketing strategy
Know the most appropriate content to be a source of links and that should be part of your strategy.
The LinkBuilding is a strategy that promotes brands to be a reference for users seeking new content. Because visibility is an essential factor for brands with online presence, the links included in web pages offer greater possibilities to gain direct traffic in the future.
The links in the content strategy offer brands a greater competitive advantage, since links are a tool for the audience to know the sources, and also generate trust and credibility. Brands that have small content development teams gain advantages by building links within the content.
According to specialists, the most appropriate content to be a source of links and that should be part of a LinkBuilding strategy are the following:
Articles
Recent articles tend to have greater relevance than articles that were written long ago
Infographics
Infographics on some subject that is dominated or that is of interest for our sector.
Whitepapers
Results of studies, white papers or surveys among opinion leaders of a given topic.
Tutorials
A guide or tutorial on some topic of the niche market.
Compilations
Compilations of articles or news related to a specific topic.
Rankings
Rankings and classifications of companies, professionals or products.
On the other hand, SEO data PowerSuite points out the most popular link building methods that contribute to SEO and are the following:
- Links in social network profiles.
- Content in social networks
- Comments on blogs
- Videos
- Forums
- Local business websites
- Local press
- Directories
- Press releases
The construction of this type of strategy requires time and patience. SEO actions are also efforts that allow web pages to maintain relevance in search engines, and if the linkbuilding strategy is added, the user will be given quicker responses in relation to the content that they demand.
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