SEO Tactics to Boost Your Whitepaper

Optimize the Titles and Text
Identify keywords that rank well on Google relating to the topic and add them to the titles and text. Make sure to not overdo it as too much will be considered as spamming and might negatively affect ranking. Images used also need to be optimized, this includes reducing file sizes, giving appropriate names, and also making sure their captions include keywords for better indexing by search engines.

Have a Crisp Executive Summary
Include a keyword-rich executive summary for your whitepaper and use this on your landing page, social media posts, or newsletters as a preview for your whitepaper. An authoritative and persuasive summary will not only get your readers more interested but also help SEO by increasing the relevance of your website for the topics you’re aiming for.

Mobile Friendly
If your whitepaper is only optimized for PC-based viewing it can be a huge let down in terms of your mobile viewers. The text will appear misaligned and the fonts and images will not be in sync. A 2015 update from Google explicitly specified that their algorithm will give preference to mobile-optimized sites and penalize the ones which are not. Making your website mobile friendly is an absolute priority.

In Conclusion
Keep in mind, making your readers a priority first with a few SEO tweaks will automatically translate to good search engine ranking. Your SEO tactics can only take you as far as the quality and value that your whitepaper can provide. Quality will encourage more shares on social media websites alike which in turn will make search engines value your whitepapers. Keep your content ready for search engines to index and cache and see your results get compounded as time goes by.

Read more: https://deck7.com/search-marketing-services?utm_source=Niranjan&utm_medium=backlink