SEO Marketing Strategy: Tips for Success in 2020

Online Businesses should use 2019 to break the bad habit of viewing aspects of an SEO (Search Engine Optimization) marketing strategy as a one time exercise. Some companies optimize a website page and never adjust it.

According to the HubSpot study, though 70% of marketers in a 2017 increasing organic visibility is their highest inbound marketing priority, they don’t always follow through.

You might also say they don’t fully embrace a Search Engine Optimization strategy any time:

• Page titles lack a keyword focus.
• Page titles merely mimic the content headers.
• URLs are a mile long.
• Nothing is ever modified

Now is a time to take a look at SEO marketing data because search is getting worse for all types businesses.

Keyword phrase that continues to rank high organically is no longer the top result seen by searchers. As design changes to Google’s SERP (Search Engine Results Pages). That lack of visibility effects of your organic traffic – leading to fewer sales, clicks, leads, impressions, page views, and conversions.

SERP elements have been around for years, but they appeared intermittently. In last year, their use has intensified and shows no signs of slowing down.

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Featured snippets are the summaries for the query that appear at the top of the page.

Here are some other SERP elements:

• Knowledge Graph – boxes that include data ranging from companies to celebrities on the right of page
• AdWords – up to four at the top with optional extensions can make each ad deeper
• Sitelinks – multiple links to subpages within the website result visible below website
• Carousel – interactive visual display of results for things like songs, movies and restaurants
• Local packs – several local listings appear together
• Reviews with star ratings
• Image packs – often a single row of images
• Video and articles
• Twitter content

If your website isn’t included in SERP as often as you would prefer, you still can work to improve your regular organic results by updating content.