Senno intends to reform the personal data industry to solve its glaring issues. With Senno, consumers finally get control over their own data, who it’s being shared with and for what purpose. Transparency is introduced into the market and your average-Joe data provider is actually incentivized to make his information available rather than feeling like it’s being taken from him against his will or without his knowledge.
Meanwhile, data collectors get the supply of information they’ve been looking for. That data is transparent and can’t be fabricated. Using Senno is also a sure way for advertisers and others to guarantee that they aren’t inadvertently playing with fire and crossing legal boundaries.
But how is Senno accomplishing this? Sure, the goal is admirable, but the internal architecture of Senno and its model is the deciding factor of whether or not it can really work. So, let us introduce you to some technical details of how Senno is structured. Don’t worry, it’s not too complex.
Senno’s architecture was designed to efficiently allow for the collection, control, decentralized storage and distribution of personal data while overseeing the integrity of this data using blockchain smart contracts. The heart of Senno is the Senno Protocol, which manages the collection of customer digital IDs (“idChain”) and store personal information in distributed data storage. The on-chain smart contracts of the protocol are executed on the NEO blockchain.
-Addon services layer — Contains the business logic and is in charge of the AI matchmaking and production of insights based on the user’s complete data map. The services layer consists of the Senno client and Senno Core.
-Blockchain protocol layer — Handles transaction verification, payments, permission management, and decentralized storage.
In more practical terms, this means Senno users benefit from a simple interface that allows them to select what kinds of information to make available and to who. That data is encrypted is stored in the Senno Client resource server. Advertisers and other data collectors pay in Senno tokens to request access to the data they need.
In this way, reliable consumer data reaches data collectors and the consumer is financially compensated for his willing participation. Private data should be seen as a valuable resource, as a precious metal. As the ones producing this resource, compensating consumers for its use is the only way to bring balance and fair practice to the private data industry.
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