Your Business Might Be Seasonal, But Your Marketing Shouldn’t Be

A lot of small businesses are seasonal, which means they have busy times of the year and certain months that are considered off-season. If your business is seasonal, chances are your revenue reflects this as well, with substantially more revenue coming in during busy months, and slow (or no) revenue coming in during the off-season. While it might seem to make sense to only market during high season, here’s why you should consider marketing all year long.

Using the off-season wisely

Having a seasonal business means there may be certain times of year to take well-earned time off, and you should! However, you should also use this time to plan and prepare for when business is at its peak. For example, with extra time to spare, consider investing in a small business marketing strategy. Surprisingly, 50% of small business owners don’t have a marketing plan, but not having one could be costing you revenue.
READ MORE: https://azstrategicmarketingservices.com/your-business-might-be-seasonal-but-your-marketing-shouldnt-be/