Shell Takes Over Centaurus Mall for Its V-Power Campaign

Shell Pakistan, the leader in fuel and lubricant products in the industry, needs no introduction.

As part of its upcoming promotion to celebrate the launch of V-Power in Pakistan, the multinational has decided to make use of out of home (OOH) media to achieve maximum brand visibility, and to cement its place as one of the country’s premier fuel brands.

To this end, Shell wanted nothing less than the best to roll out its brand-new marketing blitzkrieg and pull out all stops when it comes to promoting V-Power in Pakistan.

Making V-Power a Marketing Success
Kinetic Pakistan has produced many out of the box ideas for its clients since many years. Its recent OOH campaign for Shell’s V-Power however, promises to be one of the best it has undertaken so far.

The first challenge was to choose the best destination in the country where Shell’s new product could be observed by thousands of commuters at one of Islamabad’s busiest meeting spots.

There was no contest when it came to Centaurus Mall and its importance to the city. The Mall was chosen to target consumers, given its status as one of the capital city’s most famous and busiest shopping destination.

To promote V-Power, an eye-catching OOH campaign was designed for it – with three giant posters at Centaurus. Given the iconic Mall’s design that consists of three giant towers, for maximum impact, three posters have been installed that puts the ‘power’ in V-Power in a truly majestically spectacular fashion.