Your Brain HATES Change - Even When It’s Good For You!

Every brain is unique… and contains a complex map of neurological freeways, streets and back lanes that guide every thought you have and influence every decision you make.

That’s over 100 billion neurons firing and wiring in ways that shape your memory, your personality and your beliefs about everything... especially money.

your brain’s #1 job is SURVIVAL.to keep you alive, it spends its time on two things:

1. Avoiding dangerous threats that can kill you
2. Conserving energy and calories.

These two activities are what keep us alive.

Scientists call this defense mechanism our “threat avoidance system” (TAS).

There’s only one problem with our TAS.

To stay safe, our brain wants to keep life as dull and predictable as possible. This saves energy… but it severely limits the power of our imagination.
That’s why, despite knowing better, whenever we want to improve ourselves, we fall back into familiar patterns of behavior.

Even though we want to change- our diet, our exercise routines, and our relationships- our fearful brains get in the way, making transformation difficult, if not impossible.

That’s because change, any change, is a double threat to our existence.

First, change introduces a NEW way of doing things- which the brain by default codes as “unsafe”. Second, change requires mental effort- which gobbles up sugar- and as you now know, the brain’s job is to conserve calories.
Because of this, any time you want to adopt a new habit you face RESISTANCE.

RESISTANCE is your brain’s way of saving energy. It is neither good nor evil. It’s neutral. It simply designed to STOP you from taking action.

Staying the same is NOT an option!