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Many of the alternative medicine promoters will suggest that their modality is common sense. They will take the idea of simple is better in order to lead you away from traditional medicine in order to get your business.

Common sense is more along the lines of looking both ways down the street before crossing. When it comes to something as complicated as how the human body or mind works and could be cured of disease, common sense is usually of no use. There is no way to know without the scientific method what will work or not work.

Common sense, for many people, is "stay out of the cold or you will catch a cold", which seems reasonable on the face of it, but doesn't address how a virus works or will take hold in your body. If you never leave your house and interact with other humans you will absolutely never catch an airborne disease or a true flu that is carried by a virus and human interaction. So, a hermit could make a claim of never getting "sick" ( a misleading statement to start ) and not mention that they don't actually interact with other humans so naturally they never get sick.

During the winter more people get colds and flu. Is this because of the cold environment or because people are having more close contact? Common sense that we've accumulated from our non-scientific societies would say that it's due to the cold, because colds are caused by the cold wind. If there are no germs or virus, you aren't catching a cold or flu, right? We didn't always know about germ theory so we have become to think that it's related to some other factor and this hasn't given way after discovering germ theory.

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