What if I saved an alien (by definition not my gene pool) that I know has superior consciousness instead of the woman? What if I'd rather save Shakespeare than a cousin? Would that sufficiently falsify your theory that it's not my logical/moral mind talking, but evolutionary pressures to save my kin?

In all cases you mention, I would save the creature that in my opinion possesses greater consciousness. There could be exceptions, as in when two creatures of higher consciousness are more or less identical so having more that a few million becomes rather redundant :p (so maybe I would save the rare creature vs the common pig)