Its not really falling that hard to be honest, its because of the moves in BTC. Its been holding the 0.00078 level pretty steady. Now that HitBTC price is approaching Bittrex price and Poloniex is no longer part of the feed, the lower HitBTC price is weighing on the overall price. Normally the HitBTC price is not reflected as SBD on HitBTC makes big moves so its a tricky.

If BTC moves up providing that it hold the 0.00078 level, you would see the big jump in USD price, that's basically the flow