ISVs is a term in the Salesforce ecosystem that refers to a partner who's built a product on the Salesforce platform. You may also hear the acronym OEM, which stands for Original Equipment Manufacturer used to describe product partners. Both are correct, both are types of product partners.

Product partners take the highly customizable Salesforce platform and create something unique that does not come out of the box with Salesforce. It can be something as simple as a calculator app that opens within Salesforce or as complex as an events management app that can take tickets online, help you arrange seating, send out emails and survey, etc. Since ISV apps are built on the Salesforce platform, apps you find from the AppExchange can install directly into your Salesforce environment for a seamless experience. Like SI partners, there are many ISVs to choose from and here are some tips on selecting one that's right for your organization.

Are they an official partner of Salesforce? Official ISV and OEM partners of Salesforce come with a few guarantees to help you rest assured the application you're installing is safe and secure. Security Review is one of the largest benefits of the ISV program. We require all our product partners to go through a rigorous process called Security Review where the Salesforce team tries to break their code and expose security flaws if there are any. Trust is our #1 value here at Salesforce and we ensure our product partners also provide that level of security for our customers.